Affliction Entertainment has officially dropped it third show so that Affliction Clothing can return as an advertiser to the Ultimate Fighting Championship, reports USA Today. According to the recent article, Affliction Clothing, designer of fashionable MMA clothing, announced its decision after the California State Athletic Commission refused a fighter’s license to heavyweight Josh Barnett after he tested positive for an anabolic steroid. Barnett was scheduled to fight Fedor Emelianenko on Aug. 1, however Affliction Entertainment was unable to find a new fighter in such short notice.
?”Finding an opponent for the number-one ranked MMA heavyweight champion in such a short period of time was a huge endeavor and I’m thrilled at the amount of fighters willing to take on this challenge,” said Tom Atencio, vice president of Affliction Entertainment. “But in the end, we just didn’t have enough time to promote a new fight to our standards.” Fighters and their representatives who did step up to the plate were Vitor Belfort, Jeff Monson, Mo Lawal and Don Frye.
Instead of promoting shows, Affliction Clothing will now focus on its line of stylish MAA apparel, including MMA shorts, shirts, pants, jackets and accessories. According to Affliction, the company offers a trademark series of divinely executed, dark and powerful themes. The clothing line caters to athletes, musicians, and celebrities. Celebrities who have been spotted wearing Affliction Clothing include actresses Emmanuelle Chrique and Kate Beckinsale and actors Peter Facinellie, Sylvester Stallone and many others.
However, unlike most MMA clothing lines Affliction does not manufacture MMA fight gear or equipment. For example, you cannot purchase fight shorts, gloves or foot grips through Affliction Clothing. Instead of MMA gear, women can flaunt the proud brand by wearing its stylish jeans and sexy swimsuits.